Trade Show Tips: How to Be Memorable
Every company at a trade show wants your attention RIGHT NOW. They court attendees with aggressively friendly sales staff, piles of swag and ever more elaborate trade show displays. But a week...
go to articleCategory: Trade Show Trends
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The Dos and Don’ts of Banner Stands
Retractable banners. Pull-up banners. Pop-up banners. Roll-up banners. Banner-ups. Window shades. Whatever you like to call them, banner stands are everywhere. They’re the most common element in trade show exhibit design, because...
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“Order Takers” Vs. Impression Makers
Here’s a secret trade show exhibit companies don’t want you to know: A lot of them are order takers. What does that mean? Their goal is to get the trade show booth...
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Should You Choose a Lounge-Style Trade Show Booth?
Get ‘em in. Get ‘em out. That’s the approach that many trade show booths take. They try to attract as many show attendees as possible with a drink or free swag, then...
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Should You Become a Certified Trade Show Marketer?
If you’re a nurse or a teacher, you need official certification. If you’re a barista or a kickboxing instructor, you don’t. So what about marketing? It’s possible to become officially certified as...
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How Do You Know It’s Time for a New Trade Show Display?
You’re waiting in line at Busch Gardens when staff announce that they’re shutting down the roller coaster temporarily. You refuse to leave the line, because you’ve already spent an hour waiting. You...
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