Event Tech – Simple Solutions
Technology is a pretty broad term in how it is applied for events and trade shows, but generally indicates something that will digitally add to the physical reality. That definition encompasses a...
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The Key to Trade Show Independence
Trade shows and events are a piece of the marketing puzzle that tends to have many people within an organization involved. Marketing generally tasked with organizing, sales to work the floor, technical...
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We’ve Been PROMOted
Last month’s blog, “Creative Solutions for Creative People,” was focused on our efforts to become a trusted partner and one-stop-shop for all branded materials. We explored some of the ways we’ve expanded...
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Pre-Show Marketing in the Virtual Age
One of our favorite topics of discussion has always been pre-show marketing. Specifically, how to get attendees to visit your booth. The key to a successful show is doing the legwork before...
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The Pulse of the Event World
It is no secret that events large and small have been decimated during the pandemic. As health has become the focus and large gatherings a danger the industry has had to sit...
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Cleaning Up the Clutter
Brochures, literature and giveaways are very much a part of the trade show world. I’ve gone to a consumer show that the majority of attendees carried duffle bags and large trash bags...
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