Trade shows and events are a piece of the marketing puzzle that tends to have many people within an organization involved. Marketing generally tasked with organizing, sales to work the floor, technical...
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Last month’s blog, “Creative Solutions for Creative People,” was focused on our efforts to become a trusted partner and one-stop-shop for all branded materials. We explored some of the ways we’ve expanded...
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One of our favorite topics of discussion has always been pre-show marketing. Specifically, how to get attendees to visit your booth. The key to a successful show is doing the legwork before...
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Brochures, literature and giveaways are very much a part of the trade show world. I’ve gone to a consumer show that the majority of attendees carried duffle bags and large trash bags...
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Last week marked the official first day of fall. It has been hard to discern with weather nearing 90 degrees yesterday in Virginia and all the hurricane and tornadoes coming through, but...
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It is the time of year again where we’re working through an number of space designs for our clients with shows upcoming this spring. Through this exercise, I have been reminded that...
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