“Order Takers” Vs. Impression Makers
Here’s a secret trade show exhibit companies don’t want you to know: A lot of them are order takers. What does that mean? Their goal is to get the trade show booth...
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Bringing a Trade Show Approach to Retail Design
Many companies think of their trade show booth and their retail or showroom space as completely separate. Makes sense, right? One is temporary, one is permanent. One is made of fabric and...
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Location, Location, Location
Location matters in real estate, restaurants, retail, advertising, SEO, on the trade show floor and just about everywhere else, especially in marketing. One area we deal with in particular where there are...
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Your Trade Show Marketing Timeline
When should your trade show marketing begin? Not a week before. Not three weeks before. Two months before the show. That’s when savvy marketers begin reaching out to prospects to lay the...
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Debriefing a Bad Trade Show Experience
A bad trade show experience feels uncomfortably like an awkward middle-school mixer. You’re all dressed up and ready to make a connection, but no one’s even looking at you — let...
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Should You Choose a Lounge-Style Trade Show Booth?
Get ‘em in. Get ‘em out. That’s the approach that many trade show booths take. They try to attract as many show attendees as possible with a drink or free swag, then...
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