Creating a Private Conference Room Display
When we’re working with a client on a new trade show booth design, we’re not just thinking about colors and branding; we’re thinking about goals. What do you want to accomplish at...
go to articleAuthor: Farrah Evans
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Aiming High: The Pros and Cons of Double Deck Exhibits
Double deck trade show booths are super cool. Just look at these examples featured in Exhibitor magazine: they can be playful towers, cozy lounges, private presentation theaters or secret meeting rooms. But...
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Seven Ways to Deal With Trade Show Budget Cuts
“I have good news and bad news,” your marketing VP tells you. The good news: The company’s launching a new digital media campaign. The bad news: The money’s coming out of...
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How to Win at a Healthcare Trade Show With a Smaller Budget
When you walk into the exhibit hall at a healthcare or medical show, you realize right away: There’s a lot of money in this room. Trade show displays at healthcare shows tend to...
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Screen Time: How to Design Trade Show Displays with Monitors
We spend our days working in front of screens. We spend our evenings relaxing in front of screens. We even carry them around in our pockets. You’d think that a glowing monitor...
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Your Guide to Trade Show Budgeting in 2018
Trying to figure out your trade show budget for 2018 is like trying to rebalance your investment portfolio. There are so many variables, how can you possibly know how much money to...
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