When I joined the team at FrontLine Exhibits the country was starting to come out of a recession. The trade show industry got flipped on end with shows getting slashed and marketing departments getting cut. New lighter-weight/highly-portable options had to be rapidly developed to offset much higher fuel costs driving up freight, and we saw Chinese products flooding the market as low-cost alternatives were in high demand. The business we were taking over was going to have to be much different moving forward. We listened closely to the understaffed marketing departments we were serving, and they needed us to carry more of the load. While we were developing a new and more robust source of supply for our physical product line, we also started diving into more service roles to function as support staff for our clients. Helping with graphic design, managing show orders, organizing labor, storing assets, etc. This has been the perpetual effort of the last 15 years. When it comes to in-person branding, we want to be as much (or as little) as our clients need us to be to provide the products, services and ultimately a partner that helps further their success.
Products
We strive to put ourselves in the position to confidently say yes to whatever product requests our clients have. On the backend, we’ve developed great partnerships to provide excellent trade show and event products across pricing tiers and customization levels. This has allowed us to expand outside of the convention centers into more permanent and semi-permanent spaces. Offering displays, signage, furniture, flooring, wall coverings, audio-visual, and just about anything to build out the spaces our clients are working on (events, offices, schools, retail stores, pop-up shops, health clinics, press engagements, and more). We are ready to brand whatever spaces our clients need, anywhere in the US.
In addition to the graphics, displays and signage, we’ve added a full promotional product line, apparel, digital signage and literature to make sure we can be a one-stop-shop.
Services
Providing all that we are on the product side creates the need for us to offer adequate services to support their activation. On the front end that is graphic design, space design, site surveys and tools to create the proper plan. Then services to execute the plan like varying methods for labor, freight, warehousing and fulfillment, and project management.
On the frontend we’ve added online ordering and asset management tools for client ease of use. On the backend we’ve increased warehouse space and staff to easily fulfill orders. This allows our clients efficient ways to manage their campaigns with us, and a way for them to easily dictate the who, what, when and where for their marketing products.
Working with our internal staff and with client’s partner agencies we also look to learn our client’s brand and marketing goals to make sure what we’re doing is in line. “Strategically applied imagination” has been our tagline over this whole almost 15 year period. It helps inform our product decisions and designs, keep creativity and uniqueness in front, and steer us away from just what is popular or what is easy.
We strive to accommodate any client where they are. That may be a small one-off product purchase, or managing a total show campaign or store rollout, and everything in between. Instead of hiring additional marketing staff, we look to fill the gaps to help our clients have success in all of their in-person marketing endeavors. However we may serve you and your team, let us know! Contact us today.