Building an Experience
Marketing through experiences is huge in the B2C world, and though not used as frequently in the B2B world of trade shows and events, it is still a highly effective way to...
go to articleCategory: Trade Show Promotion
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Consistency Across the Marketing Plan
Orchestrating a cohesive marketing plan in 2016 is like composing one of Bach’s classical masterpieces. Okay, maybe it isn’t that difficult but it does require each segment of your marketing efforts to...
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Use Pre-Show Promotion to Reel in Attendees
The overarching name for this blog is, “Diary of a Young Marketer” and though the young part may not apply forever (or now depending on who I talk to), I hope the marketer...
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Keep It Simple
Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin, was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied...
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5 Reasons Attendees Visit Certain Booths
The name of the game in trade shows is obviously to draw the attention of the correct attendees. Whether the goal is landing 5-10 specific VIPs or trying to get noticed by...
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Being an Attendee Was the Perfect Learning Experience
I have gone to a number of trade shows as either an exhibitor or to help out my clients on the show floor, but oddly enough I do not attend many shows....
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