5 Reasons Attendees Visit Certain Booths
The name of the game in trade shows is obviously to draw the attention of the correct attendees. Whether the goal is landing 5-10 specific VIPs or trying to get noticed by...
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Expect the Unexpected
Recently, I had the opportunity to attend a concert at a large outdoor amphitheater. This was the type of place that had a stage with a covered seated pavilion area closest to...
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The Current State of Social Media for Business
Social media has been cutting out a larger and larger piece of our personal lives for the better part of the last 15 years (anyone else start out on Myspace like me?)....
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Being an Attendee Was the Perfect Learning Experience
I have gone to a number of trade shows as either an exhibitor or to help out my clients on the show floor, but oddly enough I do not attend many shows....
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The Final 4 Portable Displays
After a couple of weeks of games mixed with the “madness” of March college basketball has narrowed its teams down to the Final 4. Thinking about the sport’s four best teams, got...
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Trade Show Town Center – The B2B Shopping Mall
Trade shows metaphorically are impromptu business-to-business malls. Under one roof, an industry will allow vendors to set up store fronts and entice consumers passing by. There’s even food courts and free giveaways....
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