Trade Show Tips: How to Be Memorable
Every company at a trade show wants your attention RIGHT NOW. They court attendees with aggressively friendly sales staff, piles of swag and ever more elaborate trade show displays. But a week...
go to articleCategory: Trade Shows
-
-
Vender Profile: Featherlite Exhibits
When you’re shopping around for trade show displays, it can be hard to tell the difference between manufacturers. Almost every company promises high-quality displays, simple setup, flexible configurations, et cetera, et cetera....
go to article -
The Dos and Don’ts of Banner Stands
Retractable banners. Pull-up banners. Pop-up banners. Roll-up banners. Banner-ups. Window shades. Whatever you like to call them, banner stands are everywhere. They’re the most common element in trade show exhibit design, because...
go to article -
Using Data to Enhance Trade Shows and Events
We are in the ‘Age of Information’ Collection. From government to marketers to social media, data is being collected everywhere we go and enormous data centers are continually popping up to store...
go to article -
“Order Takers” Vs. Impression Makers
Here’s a secret trade show exhibit companies don’t want you to know: A lot of them are order takers. What does that mean? Their goal is to get the trade show booth...
go to article -
Bringing a Trade Show Approach to Retail Design
Many companies think of their trade show booth and their retail or showroom space as completely separate. Makes sense, right? One is temporary, one is permanent. One is made of fabric and...
go to article