Building an Experience
Marketing through experiences is huge in the B2C world, and though not used as frequently in the B2B world of trade shows and events, it is still a highly effective way to...
go to articleAuthor: Chase Howells
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Consistency Across the Marketing Plan
Orchestrating a cohesive marketing plan in 2016 is like composing one of Bach’s classical masterpieces. Okay, maybe it isn’t that difficult but it does require each segment of your marketing efforts to...
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Use Pre-Show Promotion to Reel in Attendees
The overarching name for this blog is, “Diary of a Young Marketer” and though the young part may not apply forever (or now depending on who I talk to), I hope the marketer...
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March Madness
“March Madness” is a phrase that has been around over 75 years, generally associated with basketball. But my 5+ years in the trade show industry tells me that we may have to...
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Keep It Simple
Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin, was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied...
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Snowed In
Happy New Year and welcome to the other side of Snowmaggedon 2016! As I’m writing this, I am stuck at home for the fourth straight day. Many of you probably spent the...
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