» category: Booth Traffic

Trade Show Tips: How to Be Memorable

Every company at a trade show wants your attention RIGHT NOW. They court attendees with aggressively friendly sales staff, piles of swag and ever more elaborate trade show displays. But a week after the show ends, most of these exhibitors … » Read More

“Order Takers” Vs. Impression Makers

Here’s a secret trade show exhibit companies don’t want you to know:  A lot of them are order takers. What does that mean? Their goal is to get the trade show booth design process over as quickly as possible, without … » Read More