The Olympics of Marketing
Since we only get the opportunity to be wrapped up in the Olympics for a brief period every couple of years, and because I’ve watched many of these Olympic sports in the...
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Fancy Food Show
One of the best perks of my position is that sometimes I am able to work with clients and brands that align with my personal interest, and occasionally attend shows that are...
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Picking the Right Exhibit
We were recently visited by one of our manufacturer’s reps who stopped by to demo a new product. As is the case with all new products, we immediately begin analyzing the practicality...
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3 Phases of Creating Trade Show Success
It is no secret that trade shows are expensive, and use up a lot of time from those involved. There is much to consider leading up to a trade show, and each...
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EXHIBITOR2012
Last week I attended Exhibitor Magazine’s Exhibitor 2012 show in Las Vegas. For those that aren’t familiar, this show consists of two parts: a showcase of products by manufacturers and suppliers to...
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Marketing with Technology
Technology is a huge part of daily life in 2012. Everything seems to be tied into the internet and social media, therefore more and more devices are being produced to make sure...
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