3 Pitfalls of Rush Projects
Sadly, summer is wrapping up. As we prepare for the calendar to turn to September and push past Labor Day, I know we’re in for another busy season and if history is...
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Don’t Take Portability for Granted
My wife and I spent last weekend moving into a new home. We are thrilled for sure that now we have a place to call our own and settle down in, but moving...
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Building an Experience
Marketing through experiences is huge in the B2C world, and though not used as frequently in the B2B world of trade shows and events, it is still a highly effective way to...
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Consistency Across the Marketing Plan
Orchestrating a cohesive marketing plan in 2016 is like composing one of Bach’s classical masterpieces. Okay, maybe it isn’t that difficult but it does require each segment of your marketing efforts to...
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Use Pre-Show Promotion to Reel in Attendees
The overarching name for this blog is, “Diary of a Young Marketer” and though the young part may not apply forever (or now depending on who I talk to), I hope the marketer...
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March Madness
“March Madness” is a phrase that has been around over 75 years, generally associated with basketball. But my 5+ years in the trade show industry tells me that we may have to...
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