» category: Trade Show Promotion

Consistency Across the Marketing Plan

Orchestrating a cohesive marketing plan in 2016 is like composing one of Bach’s classical masterpieces. Okay, maybe it isn’t that difficult but it does require each segment of your marketing efforts to work together like the instruments of an orchestra to … » Read More

Keep It Simple

Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin, was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied to almost all projects regardless of industry. Trade … » Read More