Technology is a huge part of daily life in 2012. Everything seems to be tied into the internet and social media, therefore more and more devices are being produced to make sure that anyone who wants access, can have it 24/7. This technology is rapidly changing as well, with new apps and social media networks coming out daily. Facebook generated $3.7 billion in revenue last year, flaunting 1 billion worldwide users. Its competitors want similar success. All the while, we the people, are gaining some very cool technology that can help, and entertain us.
For instance, I typically start my day by hopping on my Galaxy Nexus (get one) and checking email. Then I move to the Pulse app to read news from a variety of sources that I’ve chosen. One source that always intrigues me personally is Mashable, because it keeps me up to date on current technology and how it is being used in business today. By 6AM, I’ve downloaded all kinds of information into my brain and gotten up to speed for the day ahead.
This highly technological society has certainly had an influence on businesses and their marketing as well. Our company has seen an increase in demand for iPad and tablet ready exhibits/displays. This coming after everyone wanted to integrate LCD screens over the past couple of years. Using technology offers companies an easy way to engage and relate with their audience.
Take a trade show exhibit as an example. A company will spend weeks, and sometimes much more, building an interactive campaign to engage their clientele using technology such as interactive websites, social media and email campaigns leading up to their trade show or trade shows. At the trade show, technology is used to broadcast live, via streaming video and social media updates; helping those who cannot attend, or are not at the booth at that specific moment. In the booth, there are monitors with videos, product demos and/or messaging. There are also touch screen tablets to engage the attendee. Sometimes these tablets also serve as a guestbook or lead retrieval system. Booth attendees are using technology too, snapping pictures, making videos and tweeting what they like and dislike.
My clients have been coming to me asking for ideas on how they could add technology, and sharing with me how they are already using it. We’re printing graphics for our clients more and more with social media icons on them. Technology has become an integral part of modern marketing. It continues to be exciting for me to keep up with and be a part of.
In 2012 the question is not how are you going to utilize technology in your company’s marketing, but how have you been using it and what are you going to do to build upon that usage. We’d love to know what cool things your company is doing with technology; so tweet us or let us know on Facebook.
Author: Chase Howells
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