5 Reasons Attendees Visit Certain Booths
The name of the game in trade shows is obviously to draw the attention of the correct attendees. Whether the goal is landing 5-10 specific VIPs or trying to get noticed by...
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Being an Attendee Was the Perfect Learning Experience
I have gone to a number of trade shows as either an exhibitor or to help out my clients on the show floor, but oddly enough I do not attend many shows....
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Trade Show Town Center – The B2B Shopping Mall
Trade shows metaphorically are impromptu business-to-business malls. Under one roof, an industry will allow vendors to set up store fronts and entice consumers passing by. There’s even food courts and free giveaways....
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4 Important Ways to Prepare for your 2015 Events
Welcome to the New Year! If my phone and email are any indication, most people are hitting the ground running in 2015, working hard to make this year a success. Many are...
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4 Easy Ways to Gain Attendees’ Time
At a trade show your company stands in a room with hundreds of others. Your goal is to win the time of attendees, whether they be current clients or prospects, and send...
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Say No to Status Quo
Every client that we work with is unique. The personalities of the people are unique, and the companies and their products are all different from one another. This is no surprise, I...
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