» category: Trade Show Trends

Trade Show Tips: How to Be Memorable

Every company at a trade show wants your attention RIGHT NOW. They court attendees with aggressively friendly sales staff, piles of swag and ever more elaborate trade show displays. But a week after the show ends, most of these exhibitors … » Read More

The Dos and Don’ts of Banner Stands

Retractable banners. Pull-up banners. Pop-up banners. Roll-up banners. Banner-ups. Window shades. Whatever you like to call them, banner stands are everywhere. They’re the most common element in trade show exhibit design, because they’re easy to customize, they’re cheap and they’re … » Read More

“Order Takers” Vs. Impression Makers

Here’s a secret trade show exhibit companies don’t want you to know:  A lot of them are order takers. What does that mean? Their goal is to get the trade show booth design process over as quickly as possible, without … » Read More