Retractable banners. Pull-up banners. Pop-up banners. Roll-up banners. Banner-ups. Window shades. Whatever you like to call them, banner stands are everywhere. They’re the most common element in trade show exhibit design, because...
go to articleHere’s a secret trade show exhibit companies don’t want you to know: A lot of them are order takers. What does that mean? Their goal is to get the trade show booth...
go to articleMany companies think of their trade show booth and their retail or showroom space as completely separate. Makes sense, right? One is temporary, one is permanent. One is made of fabric and...
go to articleWhen should your trade show marketing begin? Not a week before. Not three weeks before. Two months before the show. That’s when savvy marketers begin reaching out to prospects to lay the...
go to articleA bad trade show experience feels uncomfortably like an awkward middle-school mixer. You’re all dressed up and ready to make a connection, but no one’s even looking at you — let...
go to articleGet ‘em in. Get ‘em out. That’s the approach that many trade show booths take. They try to attract as many show attendees as possible with a drink or free swag, then...
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