» archive: September 2011

The Importance of Numbers in Marketing

Many marketers lack that passion for numbers that our counterparts in accounting and finance have, though it seems that some of the most successful in marketing certainly do not. As we have discussed in the past, marketing has become a … » Read More

I’m going to need a marketing map app.

Modern day marketing¬† plans if viewed from above would look like the street map of a highly-populated city. Here is your organization at point A, trying to get to point B, which set of directions is going to best get … » Read More