I was recently at a college football game and it got me thinking about all of the marketing that goes on at sporting events. Sporting events generate billions of dollars of revenue annually in our country, as well as in many others. And even though most major sporting events can be followed on television and the internet, tens of thousands, sometimes even hundreds of thousands, of people pile into venues to watch just one of these events. The high number of attendees leads to a high level of marketing interest. There are many reasons that sporting events are so popular, but what can we as marketers learn from them to help make us more successful? » Read More