» category: Trade Show Technology

Keep It Simple

Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin,¬†was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied to almost all projects regardless of industry. Trade … » Read More

4 Easy Ways to Gain Attendees’ Time

At a trade show your company stands in a room with hundreds of others. Your goal is to win the time of attendees, whether they be current clients or prospects, and send them home with a positive brand impression. Put … » Read More