Since we only get the opportunity to be wrapped up in the Olympics for a brief period every couple of years, and because I’ve watched many of these Olympic sports in the last couple of days, I wanted to tie this grand event to the world of marketing.
To set this up properly, I think we need to start from the outside in. Let’s say that the Olympics are the marketplace, and the competing countries are the competing brands. Each event then becomes a different marketing tool. The more success you have in each event, the more positive brand impressions your company receives.
Here is my break down of some of these events:
100m dash – Email Campaigns
You have 10 seconds or less to win, and it’s all or nothing.
Basketball – Face-to-Face Marketing (Trade Shows, Events, etc.)
The most successful will have a great coach providing direction and excellent teamwork. Height and power are always helpful too.
Gymnastics – Website
This is a place to showcase strength, flexibility and grace. The best are great in all three categories.
Swimming – Television
Popular now as it was in the past. It requires stamina, but can be a huge payout if successful.
Field Events – Social Media
Many different events under one umbrella. Key attributes vary across the events. Success here will help the overall brand, but will not be the shining star.
Equestrian – Print Media
Expensive to compete in, and not as popular as it once was, it is still part of the mix, and can positively contribute to the brand.
Boxing – Point of Sale Materials
Use strategy, speed and strength to hit your opponent. If you’re landing punches on target, you will be successful.
Rowing – Corporate Involvement in the Community
Get outside and work as a team. No fame to be garnered, but everyone will respect you.
Table Tennis – Premiums (Giveaways)
The Chinese dominate this category. Can be intriguing, but most people are not going to give it a lot of attention.
This post, like the Olympics themselves, is meant to be fun. Take the next couple of weeks to be proud of your nation, as you are of your brand. Learn from the elite competitors you cheer on, the traits of success that will transfer over to your marketing strategy.
Author: Chase Howells
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